Weekly Drop - March 4

See what's happening in Downtown Roanoke

Brittany Smith
March 04, 2026

Happy Wednesday, Downtown Roanoke! We’re rolling through this week with a lot to look forward to as February winds down. From big community celebrations like our Freedom First St. Patricks’s Day Parade & Shamrock Festival, to new events to attend, downtown is buzzing in all the best ways.

A few things that I am looking forward to in the coming weeks…

“Buddies”, March 13-15 & 20-22 at the Bear Theater
The Pretzels & Mustard Beer Cheese, and the Blueberry Bailey’s Bread Pudding on Well Hung Vineyard’s St. Patrick’s Day menu
The Historic City Market, full of early spring goods (Are you a local farmer or grower who is interested in becoming a vendor at the Historic City Market? Let us know!)

-Brittany, Director of Marketing & Communications

Freedom First St. Patrick’s Day Parade

The parade starts at 11:00 am, rain or shine.
Parade Route: Begins on Jefferson Street at Elm Avenue, continues to Campbell Avenue and ends at Williamson Road.
Can't make it to the parade? WZBJ24 will be broadcasting it live!

Freedom First Shamrock Festival

10:00 am-5:00 pm in the John Nolen Plaza (behind the City Market Building). Free admission!
Live music on the Delta Dental Stage, vendors, adult beverages, and more!

We're looking for volunteers! You can sign up here: https://dri.ivolunteer.com/stpats2026

Check Out Our List of St. Patrick’s Day Events in Downtown Roanoke!

Thank you to our sponsors!
Freedom First Credit Union, Michelob Ultra/ PA Short Distributing, Delta Dental of Virginia, WDBJ7, WZBJ24, K92, Q99, Star Country, WFIR, The Rock Channel, and the City of Roanoke.